Comments on: A few thoughts about Apple’s iPad http://blog.jameslin.name/2010/01/29/a-few-thoughts-about-apples-ipad/ Jimmy Lin's blog Tue, 31 Aug 2010 04:40:22 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Daniel Azuma http://blog.jameslin.name/2010/01/29/a-few-thoughts-about-apples-ipad/comment-page-1/#comment-1134 Daniel Azuma Fri, 29 Jan 2010 16:02:06 +0000 http://blog.jameslin.name/?p=353#comment-1134 Ditto on your thoughts. It's always amusing to see the media and blogger reaction to Apple's new product launches. Both the haters and the fanboys come out in force with the same spiels we heard the last time. But we've seen enough launches now to know what Apple is up to. They release the product with a media frenzy and enough done right (and differently) to establish their brand. Then they watch the market reaction and feedback and build on it, so by the third generation or so, they have a solid product. By that time there are clones in the wild, but Apple's brand recognition has become unstoppable. It's a simple pattern that Apple has gotten very good at executing. The iPad is very much a revolutionary product-- not in its first generation incarnation alone, but in its long-term development and branding. It's not going to remake the consumer electronics landscape in the next 60 days, or even the next 6 months. But a year and a half from now, we'll look back with surprise and see that everything has changed, and we hadn't even realized it. As a corollary, I too won't be getting the first generation iPad. It's a product for the early adopters with the disposable income, or the developers looking to be first into a new market. I might look at the third generation product when it comes out in mid 2011 or so. My macbook pro remains my workhorse machine for now. Ditto on your thoughts. It’s always amusing to see the media and blogger reaction to Apple’s new product launches. Both the haters and the fanboys come out in force with the same spiels we heard the last time. But we’ve seen enough launches now to know what Apple is up to. They release the product with a media frenzy and enough done right (and differently) to establish their brand. Then they watch the market reaction and feedback and build on it, so by the third generation or so, they have a solid product. By that time there are clones in the wild, but Apple’s brand recognition has become unstoppable. It’s a simple pattern that Apple has gotten very good at executing. The iPad is very much a revolutionary product– not in its first generation incarnation alone, but in its long-term development and branding. It’s not going to remake the consumer electronics landscape in the next 60 days, or even the next 6 months. But a year and a half from now, we’ll look back with surprise and see that everything has changed, and we hadn’t even realized it.

As a corollary, I too won’t be getting the first generation iPad. It’s a product for the early adopters with the disposable income, or the developers looking to be first into a new market. I might look at the third generation product when it comes out in mid 2011 or so. My macbook pro remains my workhorse machine for now.

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