[Photo of a Lucky sign, before and after the conversion from Albertsons] When Save Mart bought the Albertsons supermarkets in Northern California earlier this year, I fully expected them to rebrand them as Save Mart. Instead, it’s pulling an “AT&T” and rebranding them as Lucky, their old name before they were bought out by Albertsons. I couldn’t help but smile when I found out â€” strong brand names truly never die.